To expand the audience of business B2b sellers are using buyer persona strategy. It has become the significant component of marketing in the business to business field. Since, advertisement of product is time-taking and exclusive. The corporations often have hard time on marketing end as they end up advertising their product to everyone. But once they had made their b2b customer persona. It becomes easier to identify the firms that are the customers of their product.
How to organize the buyer information?
The business character that is also known as buyer identity, in the marketing the b2b customer personas are made in order to understand the clients and their requirements. It is far better to have a specific targeted audience then to have a large number of unknown people. Also, behavior tracking website visitors is an important aspect of creating effective buyer personas.
- Name
- Age
- Interests
- Location
- Characteristics
By gathering the information related to their lives, benefits, and concern it is easier to identify if they do belongs to the persona category. It becomes simpler to collect the information by taking the notepad out and writing about all sorts of questions you would like to ask to the person. The questions related to their personality features, keywords, goals, fears or worry, working schedule, buying and marketing process. Once the entire spectrum of problems is covered in the notes, it can be put out later neatly on documents in the graph form.
Questions that are enough to understand the buyer persona
Questions related to their life are important. What are their concerns? How does our b2b customer persona can help them regarding their lives and job to be successful? Is this effective enough or needs an update. What are their fears and pain? Is our buyer identity enough strong to identify their worries? Are there any challenges they are encountering while using our product? If yes, then how can we support? What are their aims? If something which can be achieved with our help? Are they looking for particular brand? Which brands do they use in their daily life?
The Buyer persona examples
An example of buyer persona includes the Mike as a software developer. The data of Mike will be written including name, age period, goals, concern etc. For instance,
Name: Mike Ford
Age: 28
Place: New York City, USA
Stage: Small firm industrialist
Education: Mike has shifted to New York City after graduating from high school. He likes to program and design the software by using his great skills. He has been working as freelancer for some time and later built his own firm which he maintains from 5 years.
Aims: Mike has been there maintaining the firm by looking over his team along him. The company is achieving massive growth in the last 3 years but it is worrisome for him to take the company to the high goals. Mark stays busy whole time so he struggles searching for leisure time.
Worries and concerns: Mike wants to take time out for other things in life while still maintaining the business. He wants to travel, work, rest and enjoy other hobbies.
Solution to his problems: The software used by our IT technicians seems great for mike. It will be easy for mike to continue his life in good shape.
Conclusion
To update the marketing strategies, a consumer identity plays significant role and there are many ways to construct the best buyer persona.