The main task of any marketer or regular blogger is to direct the audience to his page on social media. Fortunately, platforms like Facebook understand this and allow you to target people to both ads and simple posts.

For example, you are a travel blogger who loves to drive a hire car. You want to tell your subscribers how good it’s to pick up cheap 7 seater car hire Manchester and therefore create a relevant post on social media.

You can decide who will see your post and at what time, as well as adjust other posting parameters. However, not everyone can get enough of the features that Facebook has to offer. In this case, you can benefit from third-party tools that make it possible to automate the publishing process. Here are some of the most useful services:

SocialPilot

This tool is popular with marketers working with both small and large companies. In addition to its affordable price, SocialPilot attracts with its clear and simple publishing process. Generally, SocialPilot is great for building brand awareness. Millions of satisfied users report its excellent performance.

 This service allows you to automatically publish posts, and receive other useful features, such as determining the most popular content, automating RSS feeds, etc.

SocialPilot benefits:

• Convenient interface;
• Effective work;
• Good technical support.

Buffer

This is a fairly well-known product in the field of network marketing. It’s a pleasure to work with this tool thanks to the well-thought-out interface. Just create your content, schedule it to publish, customize your post settings for different platforms, and Buffer does the rest.

Buffer benefits:

• User-friendly and intuitive platform understandable even for beginners.
• You can customize posts to fit Facebook or other social media requirements.
• Fast technical support – the answer arrives within a couple of seconds.

Disadvantages:

• There are no advanced features like content curation.
• The limited number of posts is approximately 2,000 per 25 accounts.
• Many of the required features are not available on the free version.

SproutSocial

While the tool is primarily aimed at posting to Twitter, it also works with Facebook. Its set includes such tools that allow not only to automate the publishing process but also to competently manage SMM in general.

SproutSocial benefits:

• A powerful bot with which you can run great Facebook marketing campaigns.
• You can post directly from Feedly.

 Disadvantages:

• It’s not very convenient to manage multiple accounts at once.

dlvr.it

This service is quite simple compared to other tools in this collection, but it does its job well anyway. You can publish to Facebook in one of two ways – by using the post planner or special supporting software. The first option allows you to publish immediately or schedule at a convenient time. The second way offers slightly more advanced features, including filters, custom text, automatic hashtags, etc.

dlvr.it benefits:

• Supports Facebook Stories.
• Your Stories will be included in search results for a separate fee.

 Disadvantages:

• A bit confusing interface.
• You can’t swap or reschedule posts.
• Poor functionality compared to other tools.

Coschedule

The main advantage of this all-in-one network marketing platform is its convenient calendar planner. It also offers easy integration with WordPress and Hubspot, which will appeal to many bloggers looking to automate their posts.

Coschedule benefits:

• Works with various social networks.
• Helps to optimize content.
• Smart auto-posting option – the tool posts the most interesting content by itself.

Disadvantages:

• Integration with a limited number of third-party tools.
• Too difficult interface for beginners.

Post Planner

It’s a simple yet effective Facebook posting tool. It will be easy for you to do everything in just three steps – Find, Schedule, and Publish.

Post Planner benefits:

• The tool makes it easy to find relevant content.
• Acceptable cost.

Disadvantages:

• Not suitable for massive marketing purposes.
• Works with Twitter and Facebook only.

Mentionlytics

Initially, this tool was used for analytics and monitoring of sites and social networks. However, the developers have recently added publishing capabilities to it. There’s also a delayed posting option presented in the form of a calendar.

Mentionlytics benefits:

• You can edit content even after scheduling.
• Convenient Drag & Drop feature for rescheduling publications.
• AI-based Social Intelligence tools that allow you to explore user attitudes towards a brand.

Postfity

This is another simple solution for automating social media posting on Facebook, Twitter, LinkedIn, Instagram, or Xing. It has some smart features like a built-in planner to suggest the most appropriate content and posting time for you.

Postfity benefits:

• You can add watermarks to images.
• Incredibly easy to understand analytics and reports.

Disadvantages:

• There’s no post preview, i.e. you won’t be able to see what your post will look like before publishing.
• It can be difficult to post from multiple accounts at the same time.