The benefits of QR codes aren’t exclusive to big corporations; even micro, small, and medium enterprises (MSMEs) have benefitted from the versatility of QR codes.
A QR code for enterprise offers plenty of opportunities for businesses to scale up through marketing strategies, product development, research and development, and more.
Especially amid COVID-19, many businesses have adopted QR codes in their processes and operations, with some notable examples such as contact tracing, interactive digital menus, and registration forms.
The great thing is that the best QR code generator in the market offers the most advanced features for free or at a minimal monthly subscription cost.
MSMEs, who may have a smaller budget than conglomerates and corporations, can reduce their business expenses while maximizing the benefits of the technology.
How are QR codes for enterprises helping MSMEs reach their business goals? Here’s an overview.
Cost-efficient advertising strategy
One of the best features of QR codes is their small dimension, packing complex information like PDFs, videos, images, and URLs.
With advertising, every inch costs money. A small advertising tool such as a QR code cuts costs and offers the full benefits of bigger advertisements like billboards and posters.
To guarantee people scan the QR code advertisement, MSMEs can include a call-to-action and a logo to display their identity even in small-scale advertising.
When using an advanced QR code generator, QR codes for advertising provide real-time analytics to track MSME’s advertising performance comprehensively.
Primary, secondary, and tertiary product packaging
Packaging plays a vital role in the purchase decision of customers. Unsurprisingly, many MSMEs invest in R&D in their product packaging.
Depending on the laws of different countries, several crucial information pieces must be present on the packaging.
Instead of putting all these details, MSMEs can compress them into a QR code, making the overall layout tidy and less wordy.
With fewer words written on the product packaging, MSMEs have more space to create compelling designs that encourage more people to purchase.
QR codes on primary packaging can include nutritional content and a list of ingredients and allergens; QR codes on secondary packaging can consist of video campaigns or customer testimonials; while QR codes on tertiary packaging can include tracking for inventory.
Contactless payment solution for in-store purchases
Keeping track of every transaction can be challenging, especially for MSMEs that may afford expensive cashier terminals and POS systems.
Along with the rise of QR codes for enterprises, QR codes for contactless payments have exploded in popularity, too.
Many mobile banking apps and e-wallets now offer QR code generation, allowing every transaction to go directly to the business account in real time.
MSMEs can print the QR codes for payments and place them on triangle stands, tables, counters, storefronts, receipts, and more.
Customers can scan the QR code, input the amount of the transaction, and hit the option for payment to record the transaction.
Attendance and marketing for events management
Even if MSMEs can increase their visibility through online channels, physical events can still boost business presence in the market.
When organizing events, keeping track of attendance and marketing them to your target market is crucial to reap great investment returns on the event.
With the bulk QR code generation feature of QR code generators, MSMEs can assign each attendee a QR code they can scan upon entering the venue.
QR code for events management works for face-to-face and online events such as training, webinars, and forums.
Get the full benefits of QR codes for enterprises
To enable the best benefits of QR codes for enterprises, generate QR codes from a trusted QR code generator.
While there are many QR code generators online, not all offer the same level of features that MSMEs can take advantage of for their success.
QRTIGER is a trusted QR code generator used by the most prominent brands.
Visit QRTIGER to know more.