Hosting a concert at home involves a long to-do list. To help you out, we have put together some tips and tricks on how you can host the perfect at-home concert!
1. Budget and sponsors
It’s critical to keep the concert budget in mind at all times. In this manner, you can always see where you can save money if you need to put more resources into another game. It will be used as a guide during the concert’s planning.
In addition, a budget is required to determine ticket prices. You must do this without forgetting to consider the audience you are targeting, which has a significant impact on the price of your tickets. Calculate your minimum attendance goal to ensure that the concert is profitable given the ticket price and anticipated expenses. Remember, you are not required to cover all expenses.
That’s why you need sponsors and other collaborators with whom you may establish mutually beneficial agreements: they’ll usually provide you money, items, or services that you’ll need for your event in exchange for advertising your brand.
2. The creators (the booking)
There is no concert without an artist. Is your event centered on the artist, or is the concert an afterthought? Is the concert a stand-alone goal or part of a larger goal, such as raising funds? These questions will help you choose whether you need to adjust your event’s universe to the chosen artist or, on the contrary, choose an artist who suits your event’s universe.
Contact the chosen artist’s booking agency or manager, and be sure to include all pertinent concert information, such as the location, capacity, and space characteristics.
3. Who is the intended audience?
Age, educational level, social status, and type of leisure activity are all factors to consider. Knowing your audience well will make things a lot easier for you because you’ll be able to adjust to each group’s unique behavior. Age is crucial information because it will have a significant impact on the permits you need to obtain (for example, to sell alcohol), the date of the event, and so on. Always keep in mind who you’re putting on the concert for. If you add a form in the ticket buying process, you can gather more helpful information about your concert goers.
4. Space, procedures, security, and technical aspects
The concert will be held at the following location: Whether you choose a room or an outdoor venue, it’s critical to understand what the space has to offer and what you’ll have to obtain on your own (alcohol sales licenses, security, technical elements), as well as to check details like cleanliness, cloakroom availability, ventilation, coverage, and accessibility for people with limited mobility. If the assembly calls for it, it’s also a good idea to double-check whether there’s simple access for trucks and other equipment.
Protocols: Don’t forget to double-check the procedures you’ll need to follow with the town hall, the Treasury, contracting, insurance, and other aspects of the event’s security.
Security: This issue must be examined from two perspectives. What is referred to as safety and what is referred to as security? This includes other room conditions, capacity, fire-fighting measures, and so on. Furthermore, you must keep in mind surveillance to ensure that dangerous things are not introduced, security staff both at the entrances and inside the enclosure, and so on. Additionally, depending on the type of situation, you may need to call the cops or ambulances.
Technical elements: Certain equipment is required when hosting a concert. Most importantly you must invest in an excellent sound system. If you are on a budget you can invest in the best sound quality soundbar. The sound will most likely be ineffective if there is a significant distance between the bar and the listeners or the walls. If there isn’t enough, it can be distorted or mixed, resulting in the loss of 3D spatiality. So remember to keep it at an apt distance from the crowd and the walls so you have optimum sound quality.
5. The sale of tickets
You must not only determine the rates (as we’ve seen, having a budget and knowing who your target audience will help) but also pick when and where to sell them. Limiting yourself to the physical sale of tickets no longer makes sense, both due to the preferences of attendees and the options and flexibility given by online sales. Combine the two formats based on your needs, collaborators, and the general public.
The best option for online ticket sales is the self-distribution strategy. With this approach, you supply the organizer with the technological tools he needs to be self-sufficient in ticket sales and marketing (by integrating his virtual box office on his website, a micro site we provide, Facebook, or all of those sites!).
As a result, not only are the end customers yours, but the data is as well. This isn’t to say that, depending on the situation and as a complement, using a different sort of ticket box for ticket distribution isn’t an option. One thing does not negate the other, but don’t relinquish total control!
Conclusion
The physical sale of tickets is another alternative. If you still have tickets to sell, or even if the sale is still ongoing, you can combine the online and physical sales by printing stock of tickets to sell or setting up a physical box office at the event venue or your collaborators’ points of sale. See what we have in store for you in terms of a better box office.
Cross-selling: You may use the cross-selling feature on multiple websites to offer online merchandising, spaces, and other items at the same time as tickets, allowing spectators to pick up or use their purchases on the day of the concert.