Customer reviews and referrals are some of the most commonly known ways to generate more leads for your business. As a primary objective for over 75% of businesses, lead generation is one of the most sought-after services provided by digital marketing agencies. But, how do they do it? Unfortunately, there is no secret or magic trick that these agencies keep well-hidden in their back pockets.
The truth is that effective lead generation boils down to understanding where your customers are most likely to make a point of contact and diversifying those contact points. Fortunately, there are many ways to generate leads. Some are ideally suited for one type of business and not nearly as effective for others. However, learning how to generate leads like a top digital marketing agency begins with understanding the many unique ways to bring more potential customers to your business. Just 99 Web Design shares some of their best tips for capturing more leads.
First: You Need To Understand How Lead Generation Works
Sadly, generating new leads is not as easy as running a few PPC ads and hoping you’ve selected the appropriate targeting. For most businesses, lead generation is a series of actions within a framework – otherwise known as your strategy and sales funnel. Marketing agencies usually include various crucial elements within this funnel.
Acquisition, otherwise known as lead capture, drives traffic to your website, while engagement helps convince those leads to provide more information. Focusing on each of these functions is essential to effective lead generation. So, as you begin to focus on creating more leads for your business, it is essential to ask yourself if and how a lead generation strategy satisfies both functions.
The Lead Generations Strategies Trusted By Marketing Agencies
There is no singular approach to any marketing strategy – especially lead generation. But, understanding the various building blocks and components empowers businesses and the marketing agencies they work with to create strategies that best serve their goals. While there are countless ways to produce new leads, these are some of the most effective methods.
SEO
SEO is one of the most dependable and cost-effective ways to generate leads, but it requires a firm understanding of SEO optimization. Digital marketing agencies, like Just 99 Web Design, optimize SEO content to produce favorable search rankings. Higher search rankings result from a well-developed knowledge and expertise of search algorithms.
After all, you have to know how you are being judged to succeed. Search engines, like Google, consider a whole host of factors when determining the content they want to show their visitors first. It typically boils down to a thorough examination of how relevant and valuable SEO content is to the searcher.
While SEO seems a bit elusive to those familiar with its function, it usually proves to be one of the more successful lead-generating tactics. Of course, it is not an overnight fix, as it requires time to provide results, but it is a very effective strategy for driving well-qualified (or at least very interested) leads to your business.
Social Media
Nearly every digital marketing goal includes some integration with social media. After all, this is where most consumers spend the majority of their time. And they are mindlessly scrolling through their friends’ posts. Social media is a formidable lead generator for many reasons, including:
- The delivery of targeted ads
- Interaction between brands and followers
- Community building
- Direct communication with followers
Social media is connective in nature and provides a platform for unique two-way communication between businesses and their followers (read: potential customers). Few other marketing channels provide the same access to open dialogue.
Essentially, social media contributes to lead generation through driving web traffic, improving engagement among your business’s community, and helping your business raise its brand awareness. With that being said, not all social media content is created the same. A digital marketing agency, like Just 99 Web Design, can provide social media management services to ensure your content and posts serve your brand’s goals and successfully produces desirable leads.
Automated Marketing
Today’s technology allows for mass communication through automated marketing channels. You have likely already had contact with these channels as a consumer. For example, chatbots provide automation for much of your lead generation functions. Chatbots act as a kind of triage for the customer inquiries you receive.
Another effective strategy of marketing automation comes in the form of email marketing. Consistently drip-feeding campaigns and forms of retargeting and lead capture helps keep brands and businesses top of mind. Marketing agencies use email marketing to keep a constant line of communication open with their prospective and returning customers.
You have likely received these messages in your own inboxes. For example, the brands you engage with may send updates on new promotions or products – or even tell you when you have items left in your cart.
Qualifying Leads
Every reputable medical digital marketing agency knows the importance of qualifying leads driven by various outreach strategies. Without qualifying leads, businesses spend time, resources, and money on consumers that are not likely to convert to their products and services..
To qualify your leads like a marketing agency, you need to:
#1 Define Your Ideal Customer
Essentially, you need to construct a buyer persona. First, look at your existing customers – which ones fit the ideal profile of your target customer? Once you have outlined your ideal customer, you should determine the pain points that lead them to convert.
#2 Create A Grading System
Marketing agencies need a way to quantify how good their leads are to know which ones to nurture. This is typically achieved through a numerical grading or scoring system. Various frameworks are available to assist with this part of the qualifying process.
#3 Begin Nurturing Qualified Prospects
The sales team should pursue the leads that score the highest. After all, they show the most promise for businesses eager to convert their leads. Setting a minimum score or threshold when qualifying leads to ensure that resources are appropriately allocated to the most promising leads.
Digital Marketing Agencies Can Make It Easier
For businesses with little to no marketing support, these processes may not be feasible – both financially and functionally. A digital marketing agency Jacksonville company, like Just 99 Web Design, helps with generating qualified leads through various marketing channels and strategies. With this help, small and medium-size companies can better focus on running their businesses.