Digital transformation is a journey and not a destination. It’s a path of continuous learning and innovation that requires the right mindset, skills, and resources. More than ever before, businesses are striving to make the most of digital technology to compete in today’s fast-paced world. In fact, 61% of companies are involved in digital initiatives of some kind.
However, as companies become more reliant on technology and automation as part of their daily operations, they have also faced new challenges, especially when it comes to maintaining security and privacy.
Let’s take a look at some of the top challenges companies face today as they pursue digital transformation.
Cloud Security
Cloud Security is one of the biggest challenges companies face on the path of digital transformation. As they move to the cloud, they are giving up control over their infrastructure and data to third-party providers.
In a survey by Statista, data loss or leakage was cited by 64% of respondents as their top cloud security concern for 2021. The secrecy and confidentiality of data, as well as the unintentional disclosure of credentials, come in second and third, respectively. Security risks are more important as workloads are regularly moved to the cloud by businesses throughout the world.
In addition to other challenges, this makes it harder for companies to secure their data and protect themselves from cyber-attacks. The good news is that there are ways to mitigate these risks.
One option is to encrypt all of your data in transit and at rest. Encryption protects data at all times, making it harder for hackers to access sensitive information, even if they manage to breach your system’s defenses.
Utilizing multi-factor authentication (MFA) whenever possible can be another option. This means that before anyone can access an account or system, they must provide more than just a password. They need one or more pieces of information only known by the person who owns it.
Furthermore, identity and access management helps ensure that only authorized users have access to certain systems or applications within your organization’s network infrastructure. It also helps prevent unauthorized users from gaining access to sensitive information by monitoring who has been granted what type of access privileges (e.g., read-only vs read/write).
Inadequate Technology Infrastructure and Expertise
As companies move toward digital transformation, they face a number of challenges. One of the biggest is inadequate technology infrastructure and expertise.
The rise of cloud computing has made it easier than ever for companies to access technology resources. But this availability doesn’t always translate into adequate infrastructure or expertise for executing projects like digital transformations.
In fact, a recent survey, “The Path to Digital Transformation: Where IT Leaders Stand in 2022,” found that 89% of respondents said that the current infrastructure, operations, and culture are impeding innovation and strategic business growth, with 49% saying that this is the case “to a large extent” and 40% saying it is “to some extent.”
This is a problem because many companies are struggling to keep up with the pace of change in their industry and therefore need access to more technical resources than ever before.
To overcome this, companies need to ensure that they have the right IT infrastructure. This includes making sure that they have enough bandwidth and storage capacity so that their employees can work efficiently from anywhere at any time. The company should also make sure it has a backup plan in case of an outage or other system problems.
Another way companies can overcome this challenge is through training and education programs for both employees and management alike. This will help ensure that everyone understands what is involved in transforming into a digital business model and how they can contribute toward making this happen successfully across all areas of operations within the organization’s mission statement.
Providing Improved Experience To Digital Customers
Providing an improved customer experience is a big challenge for companies on the path of digital transformation.
This challenge is being faced by all kinds of companies, from small startups to large corporations. The challenge has become even more acute with the rise of digital customers who are not just looking for good products and services but also want a fulfilling and meaningful experience.
Providing a quality experience to digital customers requires careful planning and execution because customers are no longer satisfied with mere functionality; they want something more, memorable interaction with a company that makes them feel valued and appreciated.
When it comes to providing an improved experience for digital customers, there are many things companies can do:
- They can create a website where customers can find the information they need.
- They can use social media platforms such as Facebook and Twitter to communicate with customers and answer their questions or resolve issues quickly.
- They can provide an app so customers can get all their information from one place without having to go through different websites or apps.
- They can also ensure that their customer service team is available 24/7 via phone or email so that people have quick access whenever needed.
Wrapping Up
There are many challenges of digital transformation, and it’s not always clear how to overcome them. The gravity of the situation becomes even more when 87% of respondents in a survey said they are striving towards digital transformation in some or all areas.
But with the right tools and processes in place, it’s possible to transform your company into a digital powerhouse.
Look for ways to experiment with new technologies and find out what works best for your business. Experimenting with new technologies is a great way to find out what works best for your business.