About WorkInSync
WorkInSync was built in response to the workplace challenges businesses were facing due to the pandemic. It is a leading hybrid workplace solution that empowers organizations to create the workplace of tomorrow. With over 200+ clients across 18 countries, our goal is simple- help organizations establish a hybrid work model.
Our 12-year-old commute solution – MoveInSync – is an industry leader in the office commute space and was responsible for automating the entire employee commute process.
WorkInSync comprises a wide range of modules that focuses on every touchpoint when an employee visits the office. This includes desk booking and management, meeting room management, hot desking, hoteling, employee scheduling, team calendar, parking management, meal management, interactive floor plan, wayfinding, and much more.
Our Tagline: Empowering Organizations to Create a Workplace of Tomorrow
Our Brand Archetype
Our brand archetype is that of a hero. The idea is to help organizations overcome the challenges introduced in our workplaces.
The essence of the Hero is to overcome adversity and succeed in their transformation. Driven by resilience, strength, and passion, the Hero displays the will to never give up against any odds. The hero’s purpose is to rise to the challenge – and this challenge is to help people manifest their aspirations.
WorkInSync – The Hero Brand In Action
The Hero brand archetype is a natural fit for businesses whose core mission and vision is to make a difference and overcome challenges.
The mission and vision of WorkInSync are to remove workplace barriers and help organizations transform into the workplace of tomorrow. We act as a mentor to empower employees to achieve seamless collaboration, efficiency, and flexibility in their workspace – wherever it may be.
WorkInSync supports and helps organizations adopt and manage hybrid teams. As an organization, we hold ourselves to the highest standards and are fueled by a clear sense of purpose and passion to transform the current workplace into a space that works for everyone.
Tone of Voice
Having been in our customer’s shoes before, we understand that the software space is filled with technical jargon that is more confusing than informative. That’s not us. At WorkInSync, it’s important to us to offer clarity and help our clients overcome workplace challenges. That’s why we keep it simple to ensure that every stakeholder understands how to use our solutions to streamline and optimize their operations and workplace safety.
Other Prerequisites:
1. Please use the primary keyword in the subheadings. The keyword density should be maintained at 2% of the total words written. So, if the total number of words is 1000, the keyword occurrence should be 20 (including the subheadings). However, please ensure that the keyword is not forced.
2. Make sure that your text is easy to read on the Flesch-Kincaid readability test. The readability score that we aim for is 54 or more.
3. Keep the sentences short and easy to read.
4. Reduce the use of passive voice. The passive voice usage should not be more than 10% in any content piece.
5. Please ensure that the tone is semi-formal. It should be clear and precise, yet there has to be a strong sense of conviction.
For instance, an HR manager might know what a hybrid workplace is but we have to convince them why they need a hybrid workplace now.
6. We are creating content for the awareness stage. Therefore, the tone of the content should resonate with it.
7. Please don’t use contractions (for instance, use ‘it is rather than it’s)
8. Our target audience includes that of HRs and FMs. Our target geography is spread across the world with special focus on the US.
9. We use US English. Therefore, it is color and not colour. It is organization and not organisation. Please be mindful of the same.
10. We like to be original. So, please ensure that the content is not plagiarized.
11. We like to add stats to our content, however, we want it from a reliable source. So unless the source is very well-defined, please do not add any stats.